Mass communication can be defined as the process of creating, sending, receiving, and analyzing messages to large audiences via verbal, visual and written media. It is an expansive field that considers how and why a message is created and the medium through which it is sent.

These mediums are wide-ranging and include print, digital media, Internet, social media, radio, and television. Mass communication is multi-disciplinary in nature, incorporating elements of related fields such as strategic communication, health communication, political communication, integrated marketing communications, journalism, and more.

Mass communication professionals use their knowledge of rhetorical principles and strategic media practices to develop, share, and evaluate effective messages targeting large audiences and communities. In addition to being an impactful field of applied professional practice, media. There are massive research in Mass communication to improve the message quality.

The Mycetoma Research Centre (MRC), University of Khartoum, WHO Collaborating Center on Mycetoma is leading several public engagement and health education programmes for mycetoma advocacy and awareness to improve the life quality of the affected populations. The Neglected Tropical Disease Directorate, Ministry of Health, Sudan, had adopted an integrated strategy for NTDs management. Hence, the MRC joined forces to execute this strategy for better, objective, and cost-effective treatment of NTDs patients.  

background